Meet Naomi, Founder of The Lifestyle Edit, an online space that truly celebrates the dynamic female founders operating behind the scenes of some of the most interesting and forward-thinking businesses.
What was your inspiration for creating the Lifestyle Edit?
The Lifestyle Edit was born because I wanted to create a platform that firstly, celebrates the incredibly dynamic female founders and executives that make things happen behind the scenes at the many of the businesses we all know and love. But more importantly, I wanted to create a space where these women could talk candidly about their journeys and share actionable advice that our community can take away and immediately action in their lives.
Looking back, entrepreneurship was always on the cards for me but when I decided to take the leap, there was nowhere for me to turn. At the time, there were fantastic resources for women in the fashion realm – but when it came to unpacking the careers of prominent women and talking in-depth about the factors that have influenced their life choices – I couldn’t find anything out there.
I wanted to know how these women navigated the professional realm but I also wanted to know how their approach to wellness and both physical and mental health feeds into that. I wanted to read stories that were honest and that reflect some of my life experiences.
What is a piece of advice you’d give other women who want to start their own business?
Wow, where to start? I could be here all day but first things first, it’s so important to do your research. Ask yourself why you’re starting your business. Is there a real need for it? What gap in the market are you trying to plug and what kind of resources will you need to get it off the ground? It sounds obvious but it’s one of the things people don’t do enough when it comes to starting something of their own. Working through these sorts of questions in your mind before taking the plunge will show you whether your idea is worth taking the risk for and will also help focus your thinking if it is.
It’s also so important to get financially prepared too. As a rule, I’d say aim to have at least six months’ worth of savings put to one side before leaving your job. That amount should be enough to cover all of your bills and living costs and will take the pressure off in those initial months when you’re still finding your feet.
Be prepared to roll your sleeves up and put the hard work in. For at least the first year of any business, you should be prepared to work long hours, on weekends and more often than not, without paying yourself. In the beginning, it will be challenging but if you really invest, you’re bound to see the rewards. Stay positive, work hard consistently and it will happen.
A recent FML moment that you overcame?
Switching off is definitely a challenge as a business owner. To-do-lists are never completed – there’s always something you could be doing and there is never enough time in the day. I really began to make a shift in my business when I started becoming clear on distinguishing between ‘must haves’ and ‘nice to haves’. I started honing in the jobs that I was uniquely positioned to do, and built a team around everything else.
Today, my days are guided by how I want to feel and not just feeling a slave to a to-do-list.
I think an ongoing challenge we have as business owners is juggling our ambitions with self-compassion so I’m learning to loosen my grip a little, embrace the journey and enjoy where I am right now.
Advice you wish you knew at 12 years old?
What’s your spirit animal and why?
The African Elephant – great memory, emotional, intuitive and loyal.
Do you have a morning routine / how do you incorporate healthy living throughout your day?
I carve time for myself to pray, exercise, meditate, listen to podcasts and enjoy a cup of tea in the morning before even thinking about touching my phone. I make time for all the things that make me feel good and balanced, which then makes me far better at my job.
What’s in your bag / purse? (things you can’t live without on a daily basis)
Journal, iPhone, pen, Laura Mercier lipstick, Burberry brow pencil and wallet.