Joanna worked in the entertainment industry until 2011 when she decide to pursue her MBA. During her MBA, the idea for a new intimates brand, Knixwear, came to life. Later, Joanna saw an opportunity to ease teen period stress and formed Knixteen.
Joanna focuses on putting the real needs of women and teens everywhere at the core of her business. As a result, Knixwear and Knixteen have become some of the fastest growing companies in intimate apparel.
Personal handle: @joannaknix
What advice would you give your 12 year old self?
You have to be patient. I’ve learned that good things take time and sometimes things don’t go the way you want them to immediately, but if you’re patient and you persevere the end result is so worth it.
Oh! Always be nice of course. No one gets anywhere by being mean to others.
What is the inspiration behind Knixwear / Knixteen and why did you start it?
My goal behind Knixwear was to create better products for women with real bodies in mind. I wanted to create a brand that was inclusive and representative of the fact that women come in all shapes and sizes. Overall, Knixwear always strives to keep women feeling confident and comfortable!
With Knixteen, I found out that periods are one of the main sources of anxiety for teenagers. Girls are getting their periods at a way younger age than they used to and it can be insanely stressful to go through that at such a young age, so I wanted to do something to ease that stress.
By creating Knixteen I feel like we’ve made a stressful time of month a little easier for girls and are helping to remove the stigma surrounding periods and changing the conversation.
What’s your recipe for self care?
My recipe for self care mainly revolves around sleep. I love sleeping. Other than that, my main form of self care is the people I surround myself with. I think it’s so important to surround yourself with people that lift you and motivate you. Stay away from people who bring you down!
What’s your spirit animal and why?
I would say a dolphin. They’re really intelligent and they trust their instincts. Dolphins are naturally peaceful but are also playful and love to have fun, which I can definitely relate to!
I’ve been told dolphins are a symbol for connection and I love connecting with the people around me. Networking is so important!
What’s in your purse?
Oh gosh, everything – literally my whole life. But seriously, let me look. I have makeup, a Knixteen pouch, a work out top, two hair brushes – I’m not really sure why I have two – my wallet, keys, phone charger and my passport. I really can’t afford to ever lose this thing!
#WCW – Who do you think we should talk to next and why?
I’ve been really loving Katrina Lake, the CEO of Stitch Fix. Stitch Fix is this online personal shopping service. She’s leading one of the most successful consumer tech companies and recently took her company public, which I’ve been following along with.
She also took her 18-month old son up on stage with her one time and I just think that’s awesome – so cool and relatable.